COHEN’S Fashion Optical
We Are The Visionaries
OBJECTIVE
Utilizing Cohen’s long-standing presence as the leader in optical services and fashion in the NYC metropolitan area since 1927; brand Cohen’s as “The Eyecare Visionaries.” Execute all digital assets, content, marketing, in-store signage and collateral for 100+ Cohen’s Fashion Optical stores as a contractor for the EGC Group.
CHALLENGES
The client quickly grew tired of the campaign aesthetic pitched by Executive Management, leaving me to work solely with the Account Manager on client solutions on a very fast turnaround with no input from an unengaged Executive Creative Director.
