McCormick Brand Immersion
OBJECTIVE
In a fully integrated partnership with McCormick, Cooking Light would educate and inspire consumers on McCormick’s premium brand.
CONCEPT
Develop a custom native “Spice Source” content series exclusively for McCormick. Each series will feature a new spice and educate consumers on how to buy, store, and use that McCormick spice. Make McCormick the “Official Spice of the Cooking Light Test Kitchen” in key seasons: Thanksgiving, Holiday, Easter, and summer grilling.
SOLUTIONS
Partnership logo, custom editorial, native content and touts, recipe integration, high-impact units, recipe how-to videos, and a custom content site to concentrate on more obscure, expensive spices to encourage buying confidence and usage.
