Social and print creative to support launch of App by Baby Einstein creator, Julie Clark
OBJECTIVE
Develop and execute social and print creative to promote the launch of an early-stage, early-education company – WeeSchool (now ParentPal) – that creates irresistible, scientifically backed entertainment and education products for infant to 3 years.
CHALLENGE
Develop twelve “Baby Milestone” creative units in 3-month stages illustrating motor skill milestones for newborn to 36 months from twelve pages of typed research without it looking like a chart.
SOLUTION
I took hundreds of milestones from the App research and distilled them down into fun, absorbable nuggets of content by age and skill. To add visual interest within the large amount of text, I was approved to add an age-appropriate toy or activity through personal research – all while reflecting the look and feel of the app.
